Decision Support System

System Description

 

Nezih is one of the biggest players in the stationary sector which is growing tremendously in Turkey. It is a retailer firm, which sells books, toys and stationery equipment, since 1970. It has sixteen stores across Turkey; thirteen in Istanbul, two in Ankara and one in Bursa. First store was located in Şaşkınbakkal, İstanbul. Second store was opened in Kadiköy in 1984. When it was first established in 1907, Nezih was named as “İskele Kitabevi”. Then it was changed to “Nezih”. In addition to books, toys and stationery equipment, Nezih also offers the latest movies, popular and classic music albums, games, leisure products and souvenirs. Nezih always aims to provide qualified products and assortment to its customers, with expertise in stationery. Nezih’s target customer segments are upper-class and upper-middle class. Target segments are considered to determine the store locations and product scales.Suppliers of Nezih are mainly located in Istanbul. The orders coming from the stores and the current inventory level are examined before placing orders to the manufacturers and the distributors. Nezih serves individual and corporate customers. Individual customers purchase almost all types of products offered in stores. However, corporate customers firstly place their orders, and then Nezih provides these orders from either its stores or main warehouse located in Istanbul.